The province of Quebec's population of nearly 8 million is concentrated in the Saint-Laurent Valley. Quebec residents must contend with harsh winter conditions that heavily limit bicyclists' activity. Yet despite this constraint, a cycling culture has been ingrained throughout the province unlike any other in North America. Over half of all adult Quebecois ride bikes, with more than a third getting out to pedal at least once a week. The number of cyclists using their bikes for transportation in addition to recreation doubled between 2000 and 2010. And this trend has given rise to the Green Route, a nature discovery path running through nearly 5,000 km of Quebec landscape! [...]